About Us

Our mission is to bring you the finest in Scandinavian lifestyle gifts, interiors and accessories!


Hyggestyle is run by Becci and a team of enthusiastic fellows who love the Scandi way of life. Being part-Danish Becci has er, hygged all her life, and all the products we sell are tested and loved by her (in her Scandinavian log cabin!) and her family before we share them with you.

As a result of over twelve years of running award-winning online boutiques we started Hygge Style in 2017, with the aim of providing those hard-to-find Danish accessories that Bex loved in her childhood. Our emphasis is on beautiful, luxurious products and traditional Scandinavian ranges, all at sensible prices! Check out our blog as well, to find easy ways to bring hygge into your home with some classic Danish recipes and craft ideas.

Bex is the proud winner of BT’s Best Home Business Of The Year, The Remote Worker Awards and was nominated as one of the Mumpreneur Top 100. We are delighted to supply celebrities, TV shows, the press, PR agencies, corporate clients,  film and event management companies as well as all our wonderful customers.

We were asked by Carlsberg to run Hygge masterclasses at Latitude, invited to speak at the prestigious SoHo house in London (great croissants btw) and shhhh… don’t tell anyone, but even Father Christmas has shopped with us, buying our lovely Nordic Christmas ornaments to completely decorate his grottoes!


We aim to support talented artists and craftspeople, so many of our ranges are hand-made and exclusive to us; we stock hand-thrown stoneware by Sage Ceramics, folk art ceramics by Paisley and Co, and hand-poured aromatherapy candles by the Alchemistress. Hand-stamped vintage flatware is created exclusively for us by the The Happy Viking, and our very hyggelig knitware from Fiddlesticks is all hand-made by the wonderful Lucy. Traditional Danish paper cuts are made to our own design, as are the very beautiful felt pom-pom items. If you have a product you think would fit in well with our collections, please drop us a line.




In this world of fast-living and disposable gifts, we aim to bring you well-made items, chosen with love. We try really hard to not stock anything made of plastic, and place an emphasis on felt, wool, ceramic, glass, wood and metal; this is particularly true of our fabulous Nordic Christmas decorations, which we would love you to bring out year after year! We recycle all our packaging from our suppliers, and use recycled paper and acid-free tissue for packaging where possible, so you can just pop it on the compost heap!


Our brands include luxury Scandinavian beauty and candle companies like NORSKA and Mirins, Copenhagen, and authentic homewares direct from Sweden, Denmark and Finland. We are also thrilled to stock beautiful Scandinavian Christmas decorations by Gisela Graham and Christmas paper crafts from Copenhagen. Our jewellery is all ethically sourced and nickel-free, and our knitware is fair-trade.


We are proud to live in a beautiful part of Sussex, and we aim to put something back into the wonderful community in which we live. We support Cancer Research with our famous Hygge Style Coffee and Cake Extravaganzas and our chosen charity is the Alzheimer’s Society, both of which are causes close to our hearts. This year we are also delighted to be sponsoring the Christmas decorations at Royal Surrey County Hospital Early Pregancy Unit. (Bex is always happy to bunk out of the office for a morning to teach archaeology at the local primary school too, and she is also the Bushcraft and Survival officer for the local youth group).


Sign up our newsletter or keep an eye on our blog over the next few weeks as we have some fabulous hyggelig treats for you… and January sees the publication of Bex’s next book, Wreaths For All Occasions (published by White Owl). Expect some fabulous craft kits to go with it!



We are always delighted to help corporate clients treat their staff to something wonderful, shipping worldwide for many international customers. If you would like to curate bespoke gift boxes for your team, please get in touch and we will help!


In the first instance please email us using the contact form. We have written many articles, tips and recipes for national newspapers and magazines, and Bex is currently writing her third book, due for publication in 2022.


Meet our team

  • Gemma Pearce

    Gem is undisputed Queen of the Gift Box. She is in charge of Packing Zone Alpha where she makes every parcel feel like it was wrapped by happy elves, and her skill with ribbon colour combinations knows no bounds. Her likes include sloths, anything miniature, quizzes, sauvignon blanc and cross stitch; she is less keen on reverse parking and sport.
  • Lucy Morris

    Lucy discovered the joy of yarn in mid 2015, trying to make knitted bags as an alternative Christmas wrapping. Subsequently she has knitted and crocheted her way to launching handmade knits and bits with Fiddlesticks Designs in 2018, featuring exclusive delights for Hyggestyle. Lucy plays with her knitting sticks alongside baby Roman and Caleb the dog (and husband Tim) at their home in Cheshire, where she also enjoys experimenting in the kitchen with homegrown produce!
  • Tina Gloggengieser

    Tina is the creator of our wonderful range of Hoogly teas. Originally from Aarhus in Denmark, and now living in Brighton, she is passionate about creating fabulous teas from luxury ingredients, helping to bring that hyggelig feeling into your life!
  • Paisley and Co.

    Sarah McKenzie is our talented ceramicist, creating our beautiful and exclusive Turtelduer Lovebirds range, in a glorious Scandinavian blue and white folk art style. She is based in the Sussex South Downs, and is also the most fantastic chalkboard artist and illustrator!
  • Janet Stockley-Pollard

    Janet is our financial whizz and tries in vain to control Becci's enthusiasm for buying Christmas elves. She is also heavily involved in the campaign for anti-fetal convulsant syndrome and can often be seen and heard on national radio and televison supporting her charity.
  • Yvonne Kirk of Sage Ceramics

    "I have been in love with ceramics for roughly 10 years since I joined a pottery course in Western Australia where I lived at the time.  I am now lucky enough to be able to work from my own studio in the village of Storrington, tucked under the beautiful South Downs.  My work is mainly functional ware made from white earthenware and stoneware clays.  I hand decorate my pieces with coloured underglazes and like to plan my designs whilst walking, taking inspiration from flower and fauna, countryside and coast."
  • Becci Coombes

    Becci spent her childhood holidays on the family farm in Denmark, and grew up with a love for all things Scandinavian. Originally she trained as an archaeologist (Vikings, of course!). Following a career as a glass artist she travelled round the world twice and started an award-winning online boutique providing gifts, gear and advice for women travellers. She teaches bushcraft, lives in a log cabin with her son (Wolf) and cat (Cat), and loves schnapps and herring.