Our mission is to bring you the finest in Scandinavian lifestyle gifts, interiors and accessories!
Hyggestyle is run by Becci and a team of enthusiastic fellows who love the Scandi way of life. Being part-Danish Becci has er, hygged all her life, and all the products we sell are tested and loved by her and her family before we share them with you.
As a result of over twelve years of running award-winning online boutiques we started Hygge Style in 2017, with the aim of providing those hard-to-find Danish accessories that Bex loved in her childhood. Our emphasis is on beautiful, luxurious products and traditional Scandinavian ranges, all at sensible prices! Check out our blog as well, to find easy ways to bring hygge into your home with some classic Danish recipes and craft ideas.
Bex is the proud winner of BT’s Best Home Business Of The Year, The Remote Worker Awards and was nominated as one of the Mumpreneur Top 100. We are delighted to supply celebrities, the press, PR agencies and film and event management companies as well as all our wonderful customers. We were asked by Carlsberg to run Hygge masterclasses at Latitude, invited to speak at the prestigious SoHo house in London and shhhh… don’t tell anyone, but even Father Christmas has shopped with us, buying our lovely Nordic Christmas ornaments to completely decorate one of his grottoes!
We aim to support talented artists and craftspeople, so many of our ranges are hand-made and exclusive to us; we stock hand-thrown stoneware by Sage Ceramics, folk art ceramics by Paisley and Co, and hand-poured aromatherapy candles by the Alchemistress. Hand-stamped vintage flatware is designed exclusively for us by the The Happy Viking, and our very hyggelig knitware from Fiddlesticks is all hand-made by the wonderful Lucy. If you have a product you think would fit in well with our collections, please drop us a line.
In this world of fast-living and disposable gifts, we aim to bring you well-made items, chosen with love. We try really hard to not stock anything made of plastic, and place an emphasis on felt, wool, ceramic, glass, wood and metal; this is particularly true of our fabulous Nordic Christmas decorations, which we would love you to bring out year after year! We recycle all our packaging from our suppliers, and use recycled paper and acid-free tissue for packaging where possible, so you can just pop it on the compost heap!
Our brands include luxury Scandinavian beauty and candle companies like Klinta Sweden and Mirins, Copenhagen, and homewares from Nkuku, Wild and Wolf, House of Disaster. We are also thrilled to stock beautiful Scandinavian Christmas decorations by Gisela Graham, Danish Christmas paper crafts by Viva Gade Copenhagen and traditional Danish paper cut outs and mobiles by Livingly DK.
We are proud to be live in a beautiful part of Sussex, and we aim to put something back into the wonderful community in which we live. We support Cancer Research with our famous Hygge Style Coffee and Cake Extravaganzas, and this year we are honoured to be decorating the Christmas trees at the local children’s hospice. (Bex is always happy to bunk out of the office for a morning to teach archaeology at the local primary school too, and she is also the Bushcraft and Survival officer for the local youth group).
Keep an eye on our blog over the next few weeks as we have some fabulous hyggelig treats for you… expect recipes for fabulous edible gifts, gorgeous DIY Christmas decorations, compostable gift-wrapping, our own range of free printables to keep the kids happy during Christmas dinner and of course… the Great Hygge Style Christmas Quiz 2019, free to print out for when everyone is lying on the sofa with full tummies.
PRESS INFORMATION AND COLLABORATIONS
In the first instance please email us using the contact form. We have written many articles, tips and recipes for national newspapers and magazines, and Bex is currently writing her second book, due for publication in 2021.
Meet our team
- Lucy discovered the joy of yarn in mid 2015, trying to make knitted bags as an alternative Christmas wrapping. Subsequently she has knitted and crocheted her way to launching handmade knits and bits with Fiddlesticks Designs in 2018, featuring exclusive delights for Hyggestyle. Lucy plays with her knitting sticks alongside baby Roman and Caleb the dog (and husband Tim) at their home in Cheshire, where she also enjoys experimenting in the kitchen with homegrown produce!Tina is the creator of our wonderful range of Hoogly teas. Originally from Aarhus in Denmark, and now living in Brighton, she is passionate about creating fabulous teas from luxury ingredients, helping to bring that hyggelig feeling into your life!Sarah McKenzie is our talented ceramicist, creating our beautiful and exclusive Turtelduer Lovebirds range, in a glorious Scandinavian blue and white folk art style. She is based in the Sussex South Downs, and is also the most fantastic chalkboard artist and illustrator!Janet is our financial whizz and tries in vain to control Becci's enthusiasm for buying Christmas elves. She is also heavily involved in the campaign for anti-fetal convulsant syndrome and can often be seen and heard on national radio and televison supporting her charity.Emma Smalley is our Proud Peddler of extraordinarily interesting stories and beautifully whimsical things, written, drawn and designed in the land of the lakes. She designs our beautiful knitting kits made from her own herd of lovely alpacas.Tim is Bex's brother. He is also our self-styled President of Blue Sky Thinking and Chief Biscuit/Hot Beverage Consultant. He likes walking, watching Vikings on box set and testing the latest in travel mug technology."I have been in love with ceramics for roughly 10 years since I joined a pottery course in Western Australia where I lived at the time. I am now lucky enough to be able to work from my own studio in the village of Storrington, tucked under the beautiful South Downs. My work is mainly functional ware made from white earthenware and stoneware clays. I hand decorate my pieces with coloured underglazes and like to plan my designs whilst walking, taking inspiration from flower and fauna, countryside and coast."Becci spent her childhood holidays on the family farm in Denmark, and grew up with a love for all things Scandinavian. Originally she trained as an archaeologist (Vikings, of course!). Following a career as a glass artist she travelled round the world twice and started an award-winning online boutique providing gifts, gear and advice for women travellers. She teaches bushcraft, lives in a log cabin with her son (Wolf) and cat (Cat), and loves schnapps and herring.